You're already spending money attracting homeowners. Your team is already handling enquiries, arranging surveys and sending quotations. But somewhere between the advertisement and the signed contract, opportunities can disappear.
Every one of those gaps can increase what you spend to win a contract. We build acquisition systems that put that cost back in your control.
We count installed contracts — not just enquiries generated
Heating · Kitchens · Extensions223
UK advertisers studied
2,118
Home improvement ads examined
11
Installation sectors
Extreme Growth Research · October 2026
We investigated 223 UK home improvement advertisers across 11 sectors — their advertising, landing pages and the journey homeowners were expected to take. The findings raise uncomfortable questions about what happens to the money installers spend acquiring enquiries.
92 of 112
Landing pages scored below 50 on mobile performance. Homeowners can lose patience before they even reach the enquiry form.
181 of 223
Advertisers had no qualifying survey or calculator before human contact. Their teams were left to establish whether the enquiry was suitable.
0 of 2,118
Advertisements led to a page that booked the homeowner's survey or appointment directly. Interested homeowners were still expected to wait for the next step.
That's only what we could observe from outside these businesses. It doesn't tell us how many calls went unanswered, how many enquiries waited overnight, how many appointments were unsuitable, or how many quotations failed to become contracts. Your advertising account can look busy while your business pays more than it should to win work.
How does your process compare?
The one number that matters
Imagine two installation businesses spending the same amount attracting homeowners. Both receive enquiries. Both book surveys. Both send quotations. Yet one wins substantially more contracts from that investment.
The difference may sit anywhere between the first advertisement and the final sales conversation. The commercial question is the same: how much does your business spend to win each signed installation contract?
We measure advertising expenditure and acquisition management costs against contracts attributable to that activity — then work on improving the process that produces those contracts. Because when you know what it costs to win a job, you can make better decisions about where to invest, what to improve, and when to increase capacity.
Heat pump installer
£10,000+
A missed opportunity can mean losing a project worth more than £10,000.
Bespoke kitchen company
£35,000
A suitable homeowner could represent a £35,000 renovation.
Extension specialist
Considerably more
One contract could be worth considerably more still.
The Installation Profit Audit
You may already know one or two things aren't working as well as they should. Perhaps your enquiries are expensive, the office is constantly chasing people, or your surveyors are travelling to appointments that never had much chance of becoming work. The harder question is which part of the process deserves attention first.
What happens when somebody enquires at 9pm? Or when your office is busy? Or when the person responsible for sales is out on a job? A homeowner who was interested enough to contact you may be speaking to somebody else by the time your team responds.
Your ideal customers aren't all at the same stage — researching, comparing, concerned about cost, or ready to arrange a survey. If every advertisement makes essentially the same argument, you may be missing opportunities to reach different buyers with the message they need.
You pay for the click. The homeowner reaches a slow or confusing page. They leave. Your advertising has done its job, but the next step has failed.
Wrong location. Wrong project. Wrong budget. Wrong expectations. Your sales team discovers all this after making the call — sometimes after arranging the survey.
A homeowner completes a form. Now somebody has to call them, reach them, qualify them, find a suitable time and persuade them to take the next step. Every additional delay creates another opportunity for the conversation to disappear.
A form submission tells you somebody responded. It doesn't tell you whether they booked a survey, accepted a quotation or signed a contract. Without that, it's difficult to judge which advertising is attracting the work your business really wants.
Your surveyor attends. Your team prepares the quotation. The homeowner considers the options, then chooses somebody else. Sometimes it's price. Sometimes it's how the value was explained, the follow-up, or whether the buyer understood the difference between the installers they were comparing.
Heat pump installation
One missed opportunity at this stage can mean losing a project worth more than £10,000.
Which of these is happening inside your business — and which deserves attention first?
The Referral Effect
A homeowner who contacts you after a recommendation already has a reason to believe you're worth considering — they're often further along in their decision before the first conversation begins. The homeowner who discovers you through advertising doesn't know you yet, and may have three other installers on their shortlist.
The language they encounter before the appointment shapes how they approach the appointment itself. So we begin with the homeowner: the projects you most want to install, the buyers who value that work, the questions they ask, and the evidence that helps them make a confident decision.
Your positioning, advertising, landing pages and follow-up communicate a consistent reason to choose your business — so suitable homeowners recognise the value of what you do before your team has to explain everything from the beginning.
The Extreme Growth Acquisition System
Once the message is right, we build the process around it. One connected acquisition process — measured against one commercial outcome.
What does it cost to win the contract?
We create and test advertising variations designed around the work you want to win — 10 to 100 creative variations across messages, images, video and formats, refreshed as we learn what attracts suitable homeowners.
Your traffic reaches dedicated landing pages designed for speed, clarity and conversion. The homeowner understands the offer and moves towards the next step without navigating an entire company website.
Instead of the same basic contact form, we guide visitors through a relevant qualification experience — reflecting the installation service, project requirements and information your team needs.
Suitable homeowners move directly towards a survey or sales consultation. Your team receives the information gathered during qualification before the appointment.
Automated responses and conversations handle enquiries when your team is unavailable — including outside office hours — so suitable homeowners keep moving forward.
We connect enquiry, appointment and sales information so acquisition decisions are informed by what actually turns into signed work. Your weekly reporting focuses on the cost of acquiring those contracts.
We work with your business on the journey from qualified appointment to quotation and signed contract — because more suitable appointments are only valuable when the business can turn them into work.
Delivery
We begin by understanding your business — your installation services, the projects you want more of, the areas you cover, your existing acquisition activity, your sales process, and the capacity you have available.
From there, we develop the positioning, creative, landing pages, qualification experience, appointment process and reporting. Our delivery commitment is to build and launch the agreed system within 30 days of commencement. Then the performance work begins — where suitable homeowners move forward, where opportunities are lost, and what changes improve the cost of winning contracts.
The 90-day commitment
We start by establishing your current cost per contract won — using your existing advertising expenditure, acquisition management costs and attributable signed contracts — and agree a starting baseline. Then we build and launch the system.
Our commitment is to bring your cost per contract won below that agreed baseline within 90 days. If we don't, we continue working without our management fee until we do.
You'll know what we're measuring. You'll know where the starting point is. And you'll be able to see how the cost changes.
The guarantee is subject to agreed conditions, including accurate sales reporting, timely enquiry handling and the operational cooperation needed to measure and improve performance.
Client results
Mike
Design & Build90 days
to fill the pipeline
Mike's $3.4M design and build business had developed holes in its forward pipeline following project delays. Within 90 days of implementing the acquisition system, those pipeline gaps had been filled — the business was booking projects into November 2027.
Mike had built a successful company through reputation and relationships. He wanted greater control over how new opportunities arrived.
Richard
Smart Home Installation$340,000
project closed
Richard already had an established business and valuable professional referral relationships. The acquisition system gave him another route to qualified opportunities — one that could be adjusted according to the company's installation capacity.
5 additional qualified showroom demos generated each month.
Tomas
Smart Home Installation£75,000
average order value
Tomas wanted one additional sale every six weeks because of the difference it could make to his annual revenue. His acquisition activity now generates four to six booked conversations, associated with one to two sales.
When each project has substantial value, the quality of opportunities reaching the sales team matters enormously.
Exclusivity
We work with one installation partner per agreed service category within a protected territory. Partner with a heat pump installer covering Berkshire, and we won't take on a competing heat pump business in that area. A kitchen company or another non-competing category can be assessed separately.
Territory availability is checked before an agreement is made — because our work involves learning your market, your customers, your positioning and your acquisition economics in detail.
Who we work with
Extreme Growth primarily works with UK home improvement businesses already investing in customer acquisition — with proven installation services, established operating teams, meaningful contract values, and capacity to fulfil additional projects.
For businesses that prefer to implement and operate the system internally, we also provide a guided route with access to the tools, training and support. You don't need to choose a service package before taking the assessment.
What happens after the audit
Answer eight short questions about your installation work, current acquisition activity, enquiry handling and capacity. No financial documents to prepare, no spreadsheets, no need to know your exact turnover.
Your personalised results identify the acquisition weaknesses flagged by your answers, alongside relevant findings from our research into UK home improvement advertisers and the areas we'd investigate first.
If your results indicate a deeper conversation would be useful, you can book the next step directly. We'll use your answers to prepare. If the timing or fit isn't right, you still receive your findings and practical areas to review.
You already paid for the homeowner's attention
A homeowner enquires. Somebody needs to respond. The project needs to be qualified. The appointment needs to be arranged. The quotation needs to make sense. And the contract needs to be won. Every stage affects the commercial return from the money you've already invested.
Before increasing your advertising budget, find out where your existing process may deserve attention.
Partner slots
1 per territory
Build
Within 30 days
Commitment
90-day baseline
Based in
UK · Remote
P.S. The enquiry that never receives a reply, the survey that was never suitable, and the quotation that never becomes a contract all affect what your business pays to win work. The Installation Profit Audit helps identify where to look first.
P.P.S. We work with one installer per agreed service category and territory. If your business is a suitable fit, territory availability will be checked before any partnership is offered.