Get more commercial value from your existing advertising spend. We attract the right homeowners, qualify their enquiries and aim to call them within 60 seconds of opting in — then book the right next step directly into your diary.
Site surveys. Video consultations. Showroom appointments. Fewer wasted surveys. Less chasing. More opportunities to win profitable work — measured against the contracts you actually win.
8 questions · Personalised findings · No obligation
We count installed contracts — not just enquiries generated
Heating · Kitchens · Extensions223
UK advertisers studied
2,118
Home improvement ads examined
11
Installation sectors
The 60-second advantage
It's 8:47pm. A homeowner has just enquired about a £15,000 installation. They're on their phone. They're interested. And they may be looking at two other companies.
Within 60 seconds, we're calling them. They've already answered a few simple questions about their project, so we can establish whether they're suitable, clarify what they need and arrange the right next step — a site survey, a video consultation or a showroom appointment — booked around your team's availability.
And if they don't answer? An agreed follow-up process keeps the enquiry from simply disappearing.
You get qualified appointments. Your team gets time back.
Because your best surveyor shouldn't spend half a day discovering that a homeowner was never suitable in the first place.
Enquiry Opt-in Completed
Sarah M. · Detached Home · Berkshire
Call Attempt Initiated
TARGET: <60sDialling homeowner phone while intent is peak
00:43s
Elapsed
Pre-Survey Qualification
Property owned · Budget £12k–£18k · Heating replacement
Technical Survey Booked in Diary
Thu 15 Oct, 10:30am · Assigned to Lead Surveyor
Extreme Growth Research · October 2026
In October 2026, we examined 2,118 adverts from 223 UK home improvement advertisers across 11 sectors. We also tested mobile landing-page performance. The findings raised some serious questions.
82%
of the landing pages we tested scored below 50 for mobile performance. Homeowners can lose patience before they even reach the enquiry form.
81%
of advertisers had no qualifying survey or calculator before human contact. Their teams were left to establish whether the enquiry was suitable.
53%
of mobile visits are abandoned when pages take longer than three seconds to load — a historical Google benchmark that still holds today.
Think about that. You pay to get a homeowner interested. They click. The page takes too long. They leave. Or they make it through, fill in a form and wait for somebody to call. By the time your office gets around to it, they may have spoken to another installer.
That's why we've built our acquisition process around speed, qualification and booked appointments — fast mobile pages, simple interactive questions, a call attempted within 60 seconds of opting in, and the right appointment booked directly into your diary.
The Extreme Growth Acquisition System
Four connected stages. One commercial objective.
Advertising built around your best installations, craftsmanship and target property types. 10 to 100 creative variations tested to isolate the messages that attract serious buyers rather than cheap quote-seekers.
BENCHMARK: 10–100 ad variations tested
Ultra-fast mobile landing pages and interactive project qualification that establish property type, homeownership, budget expectations and project requirements before your team lifts a phone.
BENCHMARK: 90+ Lighthouse Mobile Speed
We aim to call new enquiries within 60 seconds of opting in. Suitable homeowners book directly into your surveyor or designer's diary — site surveys, video consultations or showroom appointments.
BENCHMARK: <60s Callback Target
We connect enquiry and appointment data directly to signed installation contracts. Your weekly reporting tracks Cost Per Contract Won — giving you the true commercial picture to scale confidently.
BENCHMARK: Tracked to Signed Contract
The result we're working towards: more profitable contracts from your advertising investment.
One unified process measured against what actually lands in your bank account.
Verified Client Outcomes
Founded by Matthew Cupper — 25 years in high-value sales, approximately £50 million in deals closed across construction, home technology, and specialist installation sectors.
£120k → £344k
Monthly installed revenue in 90 days
Increased monthly cash collection rate by 187% on the exact same ad spend by eliminating the 48-hour survey booking bottleneck.
Key Intervention: 187% revenue growth on same spend
£75,000 AOV
Average order value per installation
Positioned the business around £50k–£100k whole-house projects rather than consumer electronics. Transformed lead quality so the sales team only sits with ready buyers.
Key Intervention: High-ticket qualification system
$3.4M Pipeline
Forward pipeline filled in 90 days
Overcame project delays by deploying our interactive homeowner qualification and direct survey calendar, taking complete control of inbound deal flow.
Key Intervention: Zero pipeline gaps
$340,000 Closed
Single project closed in under 90 days
Created an independent channel of pre-qualified showroom visits running alongside traditional architect and interior designer referral networks.
Key Intervention: Autonomous deal-flow stream
Accountability
We start with your existing acquisition numbers. What are you spending? How many suitable appointments are you getting? How many become signed contracts? And what does each completed installation cost you to acquire?
We establish the baseline and work to improve it over 90 days.
Our 90-day commitment
Subject to agreed accreditation, enquiry-response and weekly job-reporting requirements. The conditions and measurement method are documented before work begins.
You'll know what we're measuring. You'll know where the starting point is. And you'll be able to see how the cost changes.
Commercial accountability from day one.
Territory protection
We work with one installation partner per agreed service category and territory. Your customer acquisition strategy should work for your business — and we check territory availability before accepting a new partner.
We also limit our client commitments so the work gets the attention it deserves.
One partner. One agreed territory. A clear commercial focus.
Who we work with
Extreme Growth primarily works with UK home improvement businesses already investing in customer acquisition — with proven installation services, established operating teams, meaningful contract values, and capacity to fulfil additional projects.
Installer FAQ
Everything you need to know about how we operate, our territory protection, the 60-second response system and our 90-day contractual guarantee.
Have a specific question about your territory?
Take the audit to check territory availability for your service category, or reach out directly to our team.
hello@extremegrowth.com →Lead companies sell shared or unverified contact details to multiple installers, leaving your team to chase homeowners who may not answer or were never qualified. Extreme Growth builds and operates your own proprietary customer acquisition system — dedicated advertising, fast mobile landing pages, project qualification, a 60-second callback attempt, and surveys booked directly into your diary. You own the pipeline, and we measure our work against signed installation contracts, not enquiry volume.
The Installation Profit Audit
You've seen what we found across UK home improvement advertising. Now see what your own answers reveal. Take the 60-second Installation Profit Audit — eight questions about your business, advertising and customer acquisition.
Understand where there may be opportunities to improve qualification, appointments and signed contracts — and find out what we'd investigate before recommending you increase your advertising spend.
Your answers are mapped against our research into 223 UK home improvement advertisers. You'll see your acquisition gaps highlighted and the areas worth investigating first.
If there's a good fit, you can book a complimentary Growth Strategy Call to explore the opportunity. We'll use your answers to prepare before we meet.
Your next customer could be enquiring right now
The advert gets their attention. The page gets their enquiry. We help get them qualified, contacted and booked into your diary — then measure the contracts that follow.
Partner slots
1 per territory
Build
Within 30 days
Commitment
90-day baseline
Based in
UK · Remote
Extreme Growth — built for UK installation businesses that want more profitable work from their advertising.